Who I am and how I work

Louisa is an experienced business owner, coach and mentor with experience in communications, marketing and healthcare.

Louisa ran her first business, Woolley Pau, from 1993 to 2007, building it into a healthcare agency with an enviable reputation, both for its creative work and its quality as an employer. After selling the business, she took on a strategic role to pilot the company through change and growth.

She founded Otherboard in 2013 to help others grow a healthy business and have a healthy life. Otherboard provides coaching and mentoring programmes, workshops and training sessions.

At the Institute for Practitioners in Advertising (IPA), Louisa chaired the inaugural Healthcare Group, was a member of Council for nine years and the Membership Committee for three. She was made a Fellow of the Institute of Practitioners in Advertising in 2010.

Benefits of working with Louisa Pau

  • All the benefits of professional coaching, for example, using powerful questions, listening and feedback, intention and goal setting, developing accountability skills, being more productive, making better decisions, feeling energised.
  • A safe and empathetic environment to foster self-awareness, growth and success.
  • Work with an experienced agency founder.
  • A place to champion examples of best practice and successes, big or small.



Fellow of the Institute of Practitioners in Advertising (FIPA)

Trained ICF Life Coach

Psychology Coaching Intensive Training programme ¹ ²

Certificate in team coaching practice ¹

Professional mBIT  and Heartmath Certified Coach ¹

¹ Course approved by the International Coach Federation   |   ² Licence to use the Vision Day methodology

The ways we work

We offer a variety of ways of working to suit you and your team and support growth and learning.

One-to-one sessions

All programmes begin with an initial chat followed by some questions and a strength survey to start the thinking process. All sessions are confidential and I will send you a contract in advance.

Our sessions, which usually last an hour, could be online or in person. Sometimes we may have walking sessions (which are great for creative thinking) and we can do that together or separately.

You will be doing most of the talking and I will ask questions and may offer thoughts, tips and resources. I may also use mindfulness and meditation tools or may ask you to write or draw if appropriate.

At the end of our sessions you will have some actions and next steps.


Team sessions

Team days and workshops are always carefully planned with your team and culture in mind. They are fun and positive and take into account that everyone is different. The exercises are as inclusive as possible. For instance, there is always quiet time for reflection as well as pair and group work.

Everyone is encouraged to share a their takeaways at the end and a follow up is ideal to reinforce learning.

“Becoming head of a respected advertising agency can be quite challenging. One finds out very soon how lonely a boss can feel. Louisa has been a great partner, helping me to articulate priorities, setting plans and helping to follow them and being available for advice at any time too. Thanks to Louisa I have quickly become much more confident and started to feel more comfortable in my “boss shoes”.

Mirek, Agency Managing Director

If you’d like to find out more, contact…

Louisa Pau